Tired of ad blockers, cookie deprecation, and opt-outs undermining your marketing efforts? You may be investigating server-side tracking as a way to grow your access to data. Server-side tracking can ...

Google is intensifying its efforts to counter ad blockers, particularly on YouTube, by experimenting with server-side ad injection. This method embeds ads directly into video streams, making them ...

Header bidding has become the de facto approach to programmatic ad auctions since it was introduced in 2014. When a user visits a webpage, header-bidding auctions occur in real time as a page loads, ...

Post updated on 6/14 to add a comment from Google confirming the reports about experimentation with alternative ad injection methods. YouTube reportedly now injects ads directly into video streams to ...

ASP.NET 4 adds a wealth of features for client-side developers, including new ways of instantiating controls, a new infrastructure for managing libraries and some minor but much-needed tweaks. And ...