In an age where true attention has become one of the scarcest commodities in customer engagement, the decades-old SMS channel continues to command exceptionally high open rates and high perceived ...

Retailers face a new compliance risk in Short Message Service (“SMS”) marketing due to the Federal Communications Commission’s (“FCC”) revocation of consent rule that took effect in April 2025. Under ...

Use SMS messaging in text message marketing campaigns to reach customers on their mobile devices. Learn the types of SMS messages and how to use them.

SMS messaging has become a powerful tool for businesses to connect with their audiences. From marketing campaigns to customer service, business texting offers a direct and immediate way to engage. But ...

Community releases industry outlook as brands shift from one-way blasts to meaningful, two-way relationships Companies ...

Industry standards and regulations make SMS more valuable for brands and customers, says Richard Simpson, MD of BulkSMS.

Bulk SMS allows companies to provide real-time transactional alerts like confirmation of orders, payment updates, and ...

Retail media is predicated on delivering highly targeted and ultra-relevant messages to users at the decision point of the ...