Psychologist B.F. Skinner, the formulator of behavior modification theory, was attempting to prove that the same principles that govern the behavior of amoeba, planaria, rats, dogs and monkeys also ...

B.F. Skinner and others sparked a new psychological worldview now known as behaviorism. It is used in schools, for example, to help children learn a sense of order in the classroom and to focus on ...

Walk through a grocery store with a child, and you will see it instantly. Candy bars line the checkout aisle, placed exactly at eye level. That placement is not random; it is deliberate stimulus ...