O2 is piloting a new experimental store format in partnership with the Next fashion and homewares chain. The trial will see O2 launch shop-in-shops in four Next stores during October and November as ...

Next has partnered with mobile operator O2 to trial a new shop-in-shop format as both brands seek to adapt to “current challenges” facing the high street. Named “Shop-in-Shop”, the trial will see O2 ...

O2 has opened a new concept store where customer inspiration and digital exploration take centre-stage. The company said the new shop in Manchester has been designed to “revolutionise” the look and ...

Shoppers in Beeston have had their say on what they would like to see replace the old O2 shop. The store in High Road closed on October 31. Staff who had worked at the town's shop have since been ...

THIS is the moment yobs smash up an O2 phone shop in broad daylight before running off with an entire display of phones. The footage emerged on Sunday afternoon showing four men in tracksuits inside ...