WILLIAMSBURG, Va. —A new forecast for local advertising from Borrell Associates provides some short-term good news and some longer-term bad news for local TV broadcasters. It’s newly released study ...

The collapse of local news is bad for democracy. Research shows that civic engagement is strongly tied to local news habits, and that communities with less local news have lower voting rates. And ...

Today’s advertisers face a daunting operational challenge: scaling customized, local advertising campaigns across a growing number of channels. Overall digital ad spend continues to grow, and new ...

WASHINGTON —A new study highlights the ongoing importance of free local TV and radio broadcasting in the U.S. with data ...

The road to spot TV sales automation is littered with failed attempts by software providers yet buying and selling leaders continue to call for its realization. The Quest To Streamline Local TV ...

Core local TV advertising spend, excluding political, of all types -- over the air, local CTV, and cable -- is expected to dip 1% to $19.4 billion, according to estimates from BIA Advisory Services.

Former Speaker of the House Tip O’Neill famously said “All politics is local.” To be successful politically, you have to put your constituents’ concerns and needs first. They put you in office, and ...

At my company, we have a saying: Geography is destiny—in life and business. People of similar economic, demographic and cultural backgrounds tend to live near each other. And when people join ...

If you are a quick-service restaurant brand marketer and you’re doing battle in 2024 without a hyperfocus on winning locally, your knife is not going to win this shootout. As value messages clash and ...

NBCUniversal hopes to drive away with more ad dollars from local auto marketers. The Comcast-backed media conglomerate has launched a new tool that aims to boost the ability of local auto advertisers ...

I get asked this question at least once a week: Is local newsprint advertising dead? The short answer? Absolutely not. Don’t get me wrong, it’s a great question. But in small luxury resort towns ...