Live programming may be a trip-up that any streamer/connected TV platform may have an issue with. But the benefits? A marriage made in heaven -- for some. Amazon had an initial issue or two with ...

LAS VEGAS--(BUSINESS WIRE)--IMAX ® Corporation (NYSE: IMAX) today unveiled an expansion of its IMAX Enhanced program — Stream it in IMAX Enhanced — designed to meet rising demand from audiences and ...

On the heels of the announcement that Netflix would stream the SAG Awards beginning in 2024, co-CEO Ted Sarandos spoke more about the streamer’s approach to live programming during Thursday’s Q4 ...

Disney said it is expanding its “Magic Words” advertising feature, introduced last year, to live programming. That and other innovations were touted by the media giant Wednesday at its fifth annual ...

Amid all the declining ratings, TV executives cling to hopes that live productions of shows may lead to premium ad inventory. While prime-time scripted TV programming has toyed -- on and off -- with ...

Netflix has been doing live events all week. A talk show hosted by comic John Mulaney wraps up its six-night run tonight. (SOUNDBITE OF TV SHOW, "EVERYBODY'S IN LA") JOHN MULANEY: Ladies and gentlemen ...

The open beta for CNN Max, Warner Bros. Discovery’s 24/7 streaming news offering, officially launched to Max subscribers on Wednesday, and largely mirrors the company’s linear TV lineup.

NBA announces multi-platform streaming offering and exclusive content on NBA starting Oct. 15, all accessible via the NBA App. Official release The Suns and Cavs will square off on New Year’s Day as ...

DAYTONA BEACH, Fla. — The National Association for Stock Car Auto Racing, LLC (“NASCAR”) today announced the addition of live programming that enhances the content offering on the NASCAR Channel on ...

Stream it in IMAX Enhanced Program Brings Together Brand Power and Technology To Deliver The Ultimate Viewing Experience For Live at Home LAS VEGAS--(BUSINESS WIRE)-- IMAX ® Corporation (NYSE: IMAX) ...