Every successful business must change to serve the changing needs of its customers. As the company evolves, so must its brand. Apple, for instance, successfully rebranded itself from a struggling ...

How can we prepare students for a world increasingly influenced by artificial intelligence? If you are in the education field, it’s likely that you are dealing with AI in some way. “AI readiness” has ...

Have you ever watched a senior leader speak and thought, “How do they always know what to say and do?” They make big decisions look effortless and handle unexpected situations like it’s no big deal.

Reputation management should not be an afterthought or a reactive measure. Use these tips to prepare for a crisis before it hits. Establishing a strong, positive online presence before negative ...