Five elements can move you beyond episodic success. by Paul Blase and Paul Leinwand Delivering sustained growth is one of the hardest things a company can do. A brilliant idea or product innovation ...
Forbes contributors publish independent expert analyses and insights. Rebecca Shaddix covers overlooked aspects of big data and technology. Oct 28, 2024, 10:45am EDT Attribution in marketing gets a ...
Most executive leaders today are well aware of the transformation that AI is creating in business. But too often, the directive of implementing AI falls short. In my work in B2B marketing, I've found ...
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