To be successful, email designs must constantly evolve to meet the shifting needs and behaviors of consumers and adjust to email platform changes. Best practices are always changing, so Responsys has ...

Creating effective, great-looking HTML emails can be tricky when you consider today's rendering challenges and concerns such as dark mode and accessibility. So, it's understandable that many marketers ...

The CAN-SPAM Act requires marketers to provide customers with a way to opt out or unsubscribe from an email list. When a customer opts out you have to stop contacting him within 10 days from the ...