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Google Local Services Ads vs. Search Ads: Which drives better local leads?

Google gives local businesses two main ways to generate PPC leads online: Local Services Ads (LSAs) and Search campaigns. LSAs are pay-per-lead campaigns – for actions such as calls, messages, or ...
Forbes

Google’s Upcoming Ad Change Could Spell Disaster For Millions Of Unprepared Small Businesses

A major update to Google Local Services Ads requires businesses to link their accounts to a Google Business Profile by November 21, or risk having their ads paused. There’s a big change coming that ...
Forbes

Expanding Your Electrical Business With Google Local Services Ads

Michael J. Fox is a marketer and founder of Corberry. He has successfully helped home service contractors with their websites and marketing. If you're thinking of expanding your electrical business, ...
Search Engine Land

Google unifies Local Services Ads under new Verified badge

Google will consolidate its Local Services Ads (LSA) credibility programs into a single Google Verified badge, starting in October. How it works: Why we care. The new Google Verified badge replaces ...

Local SEO Services London: Leads 4 Local Launches Specialist Agency for Trades and Service Businesses

Helping plumbers, electricians, roofers and local service providers generate more leads through Google Maps and local ...
Newsweek

Google Ad Change May Impact Millions of Small Businesses

Google is set to implement significant changes to its Local Services ads, a move that could have widespread implications for millions of small businesses in the U.S. and across the world. The ads are ...
Search Engine Roundtable

Google Local Services Ads For Tax Specialist Drops Auto Credits & Features

Google has turned down some features for the tax specialist vertical in Google Local Service Ads. The big one is that there is no auto-crediting for this vertical. Also, Google removed message leads, ...
Search Engine Land

Google sunsets Local Services Ads mobile app, shifts focus to web platform

Google will discontinue the Local Services Ads mobile app Jan. 6, making the website the sole interface for creating and managing these local advertising campaigns. Key details: Why we care. This ...
Search Engine Roundtable

Google Local Service Ads App To Stop Working In Two Months

Google will stop supporting the Google Local Service Ads app starting on January 6, 2024. An email sent to advertisers said, "On January 6, 2025, we will be turning down the Google Local Services Ads ...

Google Business Profile Reinstatement Services Launched in U.S. by Unsuspend Me and Search Scope

Australian leading SEO agency partners with U.S.-based Unsuspend Me to restore suspended Google Business Profiles — even ...
Finextra

Optimising your financial services website for local search

Two people will rarely see the same search results because Google will often personalise the results to the user, including their location, pushing businesses or services in their area higher in ...