The Viral Bird Theory and Collective Human Influence Keep reading on The WiC Project Lifestyle Blog & Miriam's Boutique: Home ...

Human decision-making is often framed as a personal, autonomous process, but history, psychology, and sociology consistently show that individual choice is deeply influenced by group dynamics. From ...

In mice, social ranking in a group was linked to the results of competition, and certain neurons in the brain stored this social ranking information to inform decisions. Manipulating the activity of ...

It’s not uncommon to see a flock of birds, startled by some perceived threat, take to the air in a highly coordinated flight. Similar behavior can be observed in schooling fishes where each fish, ...