From the clothes we wear to the cars we drive and the art we admire, color plays a pervasive role in our lives. But beyond simple aesthetics, our preference for certain hues can be a surprisingly ...

Another day, another TikTok trend. A 2021 craze that swept the video-sharing app is the Color Personality Test that people used to express themselves via, you guessed it, color psychology. TikTokers ...

While many people dive into the depths of their personalities through their zodiac signs and birth charts, did you know you can also learn a lot about who you are with a color? One trend that pops up ...

A new generation has found a high-tech way to embrace a fashion rule that first boomed in popularity in the 1980s—color analysis. For decades, trained consultants have worked with clients to help them ...

Are you a winter? Or a spring? Back in the late 1980s, Carole Jackson's bestselling book Color Me Beautiful had many women asking these questions to determine which season's color tones suited them ...