Big data is less predictable than traditional data, and therefore requires special consideration when building models. Here are some things to keep in mind. Image: iStock/z_wei Data modeling is a ...

Consumers are inundated every day with ads for products and services. The number of options is exhausting. What makes consumers stop and pay attention? As brands work to answer this question, they ...

MOUNTAIN VIEW, Calif., March 28 — Qubole, a leading provider of the next generation Cloud Big Data platform, is proud to announce that Shrikanth Shankar, VP of Engineering, will lead a tutorial at the ...

One implication of ubiquitous sensing as evidenced by the rapid growth of the Internet-of-Things (IoT) is the explosive increase in data being collected. This data comes from myriad sources: According ...

Big data analytics tools have become indispensable, as they offer the insights necessary for organizations to make informed decisions, understand market trends and drive innovation. These platforms ...

Big data refers to extremely large and complex data sets that are so massive and intricate they cannot be managed or analyzed by traditional data processing tools. In life sciences, these vast ...

Christena Garduno is the CEO of Media Culture, a brand response agency specializing in media planning and buying for nearly 30 years. Big data is transforming the relationship between companies and ...

Today’s “big data stack” includes databases, data management and integration software, and data analytics tools—all critical components of an effective operational or analytical data system. But all ...

Opinions expressed by Entrepreneur contributors are their own. Modern-day marketing has changed drastically over the past decade. Back in the day, when companies wanted to tweak their advertising, ...

For over a decade, brands have used social media to connect with their target audiences. Now, thanks to cloud computing power and big data, they can do so with much greater precision. Better still, ...