Augmented reality (AR) is becoming more widely used in industries ranging from marketing to medicine. Moreover, manufacturers are increasingly interested in how to use AR for specific purposes. One ...

To understand the practical challenges of indoor augmented reality applications on smartphones, researchers conducted 113 hours of extensive experiments and case studies over 316 patterns to determine ...

You may have heard the term Augmented Reality (AR) being mentioned in tech circles and today Apple is expected to announce its new virtual reality augmented reality headset at WWDC 2023. If you are ...

Extended reality (XR for short) – which encompasses virtual reality, augmented reality and mixed reality – uses technology to create more immersive digital experiences. In my latest book, Extended ...

SANTA CLARA, Calif. -- Reality isn't what is used to be. With increasingly powerful technologies, the human universe is being reimagined way beyond Google Glass' photo-tapping and info cards floating ...

Tim Cook said augmented reality allows consumers to be more "present." — -- In an exclusive interview with ABC News, Apple CEO Tim Cook said he favors augmented reality (AR) over virtual reality ...

“It is an exciting time to be an IP lawyer, or any other type of lawyer that works in these areas. These technologies will likely touch every aspect of our lives and generate what may seem like an ...

Instances of AR failure: (a) Over a period of few frames, virtual objects drift in the virtual world due to tracking failure. (b, c) Virtual objects (tables and chairs) shift globally due to ...